ET Group was established with a strong focus on cross-border work, focusing on two corridors – Asia & North America. ET’s clients range from MNCs listed in US, Japan, India to companies from other parts of Asia, the Middle East and Europe.

Our Financial Advisory business has advised clients large and small on M&A, strategic partnership, Due Diligence, board advisory and expansion into a new market. Our focus is less on writing papers but more on providing a risk-moderated approach.

ET offers the following services with a focus on Asia on one side of the equation.


India is the 5th largest economy, the country with the largest population that also is one of the youngest with median age in the 20’s. Starting in the 1990’s, through a series of reforms, India has transformed itself into an economic powerhouse with an expected GDP growth rate of around 8% in FY 24-25.

Mr. Somasundaram, a long-term resident of Japan, has deep personal, and business connections with India and the ET team has worked on numerous projects in the Financial, Information Technology, Manufacturing and Retail industries among others.

India is also a complex, federated structure with power shared between the Centre and State governments, further complicated by various languages, regional peculiarities and structural difficulties in the regulatory, compliance arena.

A sample of work performed by our team:

  • Buy-side Financial Advisor to listed Japanese MNC in the finance industry.
  • Mentor and co-founder of healthtech firm.
  • Strategic Consulting to Indian listed firm in Technology industry.

How can we help?

  • Strategic & regulatory advice to entering India
  • Leveraging of Indian talent by overseas companies
  • Setting up business and board advisory
  • Other – Contact us.

Most MNCs who wish to enter the Indian market have a wide variety of support options, but some especially from Japan or Asia talk to us for strategic advice, M&A and risk-specific issues.

Entering a country – SMEs wishing to enter a country (say, India) often require a one-stop solution that is tailored to their needs and budget. Some of our clients are looking to diversify beyond China in Manufacturing, or target the Indian domestic market. Others wish to leverage the engineering talent to create an overseas captive firm.

Expanding overseas – Companies in less developed countries often target the US or Europe for expansion though on a risk-return basis some of them could benefit from expanding into other parts of the world such as Asia. We can provide strategic guidance and/or implementation advice to assist you in your quest.

A sample of work performed by our team:

  • Business liaison and strategic advisor to European Company for Japan entry (Aviation)
  • New business structuring and GRC consulting for US MNC for their Turkish operations (Financial Services)
  • Strategic Advisory on setting up captive operations in India for Japanese MNC (Engineering)

How can we help?

  • Strategic Market and Risk Assessment for overseas expansion
  • Operational Project Management & Board Advisory

ET provides end-to-end support for companies considering M&A, focusing on cross-border deals, whether sell or buy side. We assist with strategic assessment, mandated candidate search, deal management, Due Diligence and Post-Merger Integration (PMI) assistance.

Our focus continues to be in the two corridors – Asia and US – with experience in financial services, IT, manufacturing, and retail among others. We work with our professional network of advisors across the regions to provide effective assistance.

A sample of work performed by our team:

  • Due Diligence for mid-sized companies from Europe, and Japan.
  • Sell side Financial Advisor for Asian IT company to Japanese MNC.
  • Financial Advisor for fund raise by a Japanese financial services company.

How can we help?

  • How to use M&A strategically
  • Deal Management and PMI
  • Due Diligence